Who is right, Globalization sceptics or Globalization radicals Essay

Who is right, Globalization sceptics or Globalization radicals - Essay ExampleGlobalization is most commonly specify as the issuance of a countrys political and socioeconomic culture to the point of adequate significant for bulk in other parts of the world. In this analysis of the orbicular medias use of goods and services in cultural globalization, focus will be on the spot of the global media since the beginning of the pumped-up(a) electronic stage up until the presend day. with the proliferation of digital technologies that allow for eye blinkaneous two- communion on a global scale. Although it is argued that cultures find interacted and therefore cultural globalization has taken place since the beginning of human history, it is the technology of instant communication that truly forged a new frontier for cultural interaction and cultural globalization. The role the global media has had on cultural globalization has steadily increased and in recent years we realise seen a paradigm shift in the way global media is managed. This new shift has changed the tradition top-down role of the media, dominated by governments and corporations and placed more power back into the hands of individual citizens allowing for a bottom-up approach to media. This new media is given life by the easily- entrance feeible, ubiquitous world of the Internet. As Andrew L. Shapiro (1999) argues that the emergence of new, digital technologies signals a potentially radical shift of who is in control of information, experience and re mentions, the natural work as Internet becomes more user-friendly and more available globally will be ostensible in all factions of life. To fully understand the role that global media has had on culture we must for the offset time understand how media and communication has evolved. In her book The Media and Globalization, Tehri Rantanen explains the evolution media and communication through her identification of six stages of media and communica tion throughout human history. According to her, the stages of development are as follows Oral Communication, Script, Printed, Wired Electronic, Wireless Electronic, and digital Communications. Globalization truly began with the use of newspapers and pamphlets. Beginning with newspapers and pamphlets drawn up by the printing press and typewriter innovations, the media sent word of new events, new ideas and calls for aid to constituents throughout their respective countries. The next technological innovation was the telegraph, which gave people across large stretches of land the ability to communicate instantly. This brought about a complete transformation in terms of global communication. For the first time communication across distances takes place at an immediate level. close came the invention of the telephone, which broadened the range of media influence even further than the telegraph. Finally, in the twentieth century, the technology revolution that move the nation brought p hones, cell phones, and internet into the homes of average citizens. The ease of access to the latest means of communication helped to engage more people into the know. With convenience as simple as the click of a button, millions of people had access to the information super-highway known as the Internet. This was the greatest shift of power to the common people and provided the greatest source of bottom-top influence in media coverage. It was Rantanens six stages of progress in the area of media and communications that resulted in magnification of ideas and Theories on cultural globalization can be divided into one of three ideologies on the subject. The first ideology subscribes to the view that the world has historically been dominated by many cultures and as history has progressed we have seen the world being dominated by fewer and fewer cultures. This view on cultural globa