Analysis of a Start

Analysis of a Start Introduction Technological innovations have influenced the manner in which people operate from roads to their offices. The rapid growth of technology seems to influence even the automotive and transport industry (Akhilesh 2013).Advertising We will write a custom research paper sample on Analysis of a Start-up Lyft specifically for you for only $16.05 $11/page Learn More Whereas several businesses and innovative ventures are emerging each day in the modern world, uniqueness and exclusivity are becoming an important factor in the growth and development of modern businesses (Osterwalder Pigneur 2013). Innovators regularly come up with new ideas, but their innovations rarely capture the market and consumers, and hence, they slowly plummet, because they fail to receive the expected adoption. With the changing trends in consumer preferences, competent businesses are emerging with tantalizing business models and products, and thus new technologies have found it un easy to penetrate the already explored markets (Louise 2013). A starting technology meets many challenges and fears among financiers over the emerging technological businesses, as they are normally unsure of its future commencement. Fundamental to such notions, this research provides a professional analysis of a start-up tech venture known as Lyft. Description of the Venture Lyft is a modern and privately owned tech venture that emerged through innovations in the cab transportation company, and it is currently gaining extensive support and fame across the American roads (Lyft 2014). Initiated during the summer of 2012, two innovators John Zimmer and Logan Green began the transport business and named it Zimride to offer passengers peer-to-peer ride sharing experiences (Lyft 2014).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Zimmer and Green developed the Lyft transport system with a dream of enabling passengers save money, avoid congested city traffic, and bring communities together through rideshare transport program (Lyft 2014). The cabs form a system of transport network with the company affording to connect and match drivers with passengers, who have requested for a cab ride through the Lyft Android and iPhone mobile applications. Lyft promotes the venture by encouraging passengers to influence their friend to sign up and reward them with $25 on the subsequent ride. Using Department of Motor Vehicles (DMV) and background checks, Lyft screens drivers to assess their credibility and driving record standards in a stricter manner than the traditional taxis (Lyft 2014). Lyft taxis are unique because they receive voluntary donations from passengers, unlike traditional taxis that rely on cash payments. Deposited weekly into their bank accounts, these community drivers receive approximately 80% of the total donations that passengers voluntarily produ ce (Lyft 2014). Independent community drivers must have personal cars in good working condition and must possess Android phones or iPhone connected to passengers via the mobile applications. Business Model Canvas for the Venture In undertaking the professional analysis of Lyft as a new venture in America, this research paper uses the business model canvas to carry out the business analysis process.Advertising We will write a custom research paper sample on Analysis of a Start-up Lyft specifically for you for only $16.05 $11/page Learn More Business model canvas is a modern form of the strategic entrepreneurial and management tool that allows businesspersons to challenge, design, describe, or even formulate and support their businesses (Manzano 2012). Business canvas model has several elements that help businesspersons to describe and analyze a business system. It encompasses an appraisal of business partners, key activities, key resources, value proposition s, customer relationships, business channels, revenue streams, customer segments, and the cost structure. Key Partners The key partners of Lyft business innovation are the core members, including the founder, John Zimmer, who oversees overall operations and progress, Amy Fox, who is in charge of partnership development, business counselor, Beth Stevens (Lyft 2014). Corey Owens is responsible for maintaining public policy, Bill Vainisi is the vice president, and deputy general counsel, Kedar Deshpande, is responsible for strategic initiatives, while Marzia Zafaris is the director of planning and policy (Lyft 2014). The community drivers, Department of Motor Vehicles (DMV), insurance agencies and companies, and the passengers are also important partners of Lyft. Key Activities Lyft undertakes numerous activities to ensure the rideshare program becomes effective. The main activity is to provide efficient and cheap transport of passengers and building an effective rideshare community (L yft 2014). Lyft connects drivers and passengers technologically using Android and iPhone applications. The company collaborates with insurance companies and the Department of Motor Vehicles to enhance transportation safety (Lyft 2014).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lyft ensures that they scrutinize drivers through background checks and analyzing driving record standards, uses technological app feedback to analyze driver rating by passengers, and ensures an active the $1,000,000 excess insurance program. Key Resources For the rideshare program to be effective, Lyft has been relying on numerous important assets and human resources. Human resources that are valued the most are the skilled drivers. The most important assets in the business are cars for taking passengers around designated locations (Lyft 2014). Lyft Transportation Company requires the Smartphones, especially Android phones, tablets, and iPhones that can support mobile applications, which connect drivers with passengers (Lyft 2014). Smartphones must have the independent Lyft applications installed as one of the most important recourses that the passengers use to invite friends, co-workers, and relatives. Value Propositions The intention of Lyft is large and unique in nature. Lyft ai ms at leveraging passengers to use charitable free lifts enable them to avoid pedestal walls that expose them to carbon inhalation, and finally bring unity among communities (Lyft 2014). Lyft business program aims at providing affordable, convenient rideshares, and improving the road safety through proper screening of credibility of drivers using criminal and background checks (Lyft 2014). Therefore, Lyft aims at reducing cost and risk of travel, while enhancing credibility of drivers and improving transit convenience for the passengers. Customer Relationships Lyft has a unique customer-business relationship that hinges upon trust as one of the most important virtues between the two actors, and it is useful for the emerging peer economy (Lyft 2014). Customers do not pay directly during service delivery, but willing donors send their contributions to the company after receiving free rides (Lyft 2014). Customers expect the taxi drivers to remain genuine during the offering of rides, a s the Lyft principles require them, but not make any cash payments during the free rides. Business Channels The mobile phone technology in Lyft is an important innovation as it builds the central business channel (Lyft 2014). Customers remain connected through the Lyft mobile applications that act as the platform for social connection. The Smartphones connect customers and drivers, and thus provide a means of enabling Lyft to assess the credibility of community drivers through a rating of 1 out of five rides scale (Lyft 2014). Passengers capable of bringing friends to free ride get $25 free credit for the next ride. Revenue Streams Revenue streams involve means of generating income within the business. The Lyft free rideshare program has ensured satisfaction among customers and since the payment is voluntary donation, the passengers are of different economic class and capable of giving higher amounts than from direct service charges (Lyft 2014). The voluntary community contribution exceeds what ordinary taxis generate through direct service charges, as passengers give based on their willingness and financial abilities (Lyft 2014). Customer Segments Each business, according to economists, has its own customer segment (Osterwalder Pigneur 2013). Lyft has a business customer segment that focuses on the niche business platform, as it targets specifically the passengers. In the niche market, business relationships between consumers and service or goods providers rely solely on the specific necessities of the positioned market (Osterwalder Pigneur 2013). Lyft focuses on developing the passenger community and providing them with affordable and reliable taxi transport system. The Cost Structure Cost structure in business model canvas is the cost incurred in running the business model. Lyft business model seeks to eliminate the notion of pay service in the taxi transport network, as its most important duty is to make city rides cost-effective to passengers (Lyft 2014 ). The cost structure of the business model is therefore variable, as the service. The provision does not rely on fixed payments, but relies on the voluntary community donations prior to free peer-to-peer rideshare service. The donations vary depending on individual donors. Table 1: The Business Model Canvas Key Partners Founder John Zimmer, Logan Green, Corey Owens, others Community Lyft drivers DMV and insurance companies Key Activities Free rides Driver screening Partnering with insurances Value proposition charitable free lifts safe driving suitable driving protecting passengers form carbon cost effective rides Customer Relationships Communities Trust Understanding Honesty Customer Segments Niche business platform Concerned particularly with passengers Key resources Human resources Capital resources Cars and vans Channels Phone apps Technology Cost Structure Variable and unpredictable as it entails donations Revenue Streams Brokerage fees, Advertising a nd Negotiation SWOT Analysis for the Venture SWOT, which is a renowned business analysis tool, stands for Strengths, Weaknesses, Opportunities, and Threats, and assesses the entrepreneurial model of a business system (Dyson 2004). Fundamentally, SWOT analyzes capabilities, limitations, chances, and risks that businesses experience. This section of the term paper presents a professional assessment of Lyft business system using the SWOT analysis tool. Strengths of Lyft Tech Venture The main strength of Lyft tech venture is that it serves on a unique and modernized business system that relies on simple mobile phone technology, which connects targeted consumers and drivers. As the use of Smartphones is increasing and their demand is very high, it provides a platform for Lyft to flourish. The Lyft mobile applications rooted in modern and trendy Smartphones enable consumers to enjoy easy communication, connection, convenience, and reliability with service providers. Lyft is a modern te chnology business that also understands the aspect of sociability in the business. Weaknesses of Lyft Tech Venture The foremost weakness that is likely to hamper a smooth development of the Lyft technology venture is dishonesty. Many passengers that may require the rideshare program are youngsters, whose capacity to give voluntary donations remain limited. Due to such notions, the future of the technology venture relies on donations to pay community drivers. Since youths and teenagers may misuse the joy rides, the venture may suffer financial constraints as the misuse hampers its sustainability. Opportunities of Lyft Tech Venture A young technology venture with great innovative ideas has great advancement opportunities. As the business model is still young, the ideas are fresh in the market, involve active and youthful population, it has many opportunities in technology markets, which seem underexploited. The cost-effective approach tailored to community may assist to generate enorm ous market fame and substantial consumer reputation, which may support its future progress in other potential markets. Moreover, Smartphones are increasingly becoming valuable and its consumption is rising. Threats to the Lyft Tech Venture Technology is ever changing because Smartphones appeared has just appeared in the markets, while iPhone and Androids may vanish as technology transforms. The modern technology is also prone to piracy since strict regulations are not in place to handle copyright infringements. Competition is a significant threat to the success and progress of Lyft, as several taxi companies in the transport system are emerging. As consumers familiarize with modern technologies and Smartphone applications are easy to make, too much reliance on the Smartphone and mobile apps may raise security issues in future. Analysis of the Ventures Team Lyft emerged following innovations of two John Zimmer and Logan Green who are the core founders of the Zimride business program. However, Lyft has an advanced venture team of more than ten members, but the five main members comprise: John Zimmer and Logan Green- Co-founders of Lyft Amy Fox- responsible for partnership development in Lyft Beth Stevens- acts as general counsel of Sidecar Corey Owens- works for public policy in Uber Bill Vainisi- acts as the Senior Vice President at Allstate Insurance John Zimmer and Logan Green John Zimmer is a resident of San Francisco and the co-founder of Zimride program. Zimmer went to Cornell University, an institution renowned for intellectual development and broad research and developing innovative future leaders (Zimride 2008). He had once worked with Lehman Brothers Holdings Inc, a financial company that offered global financial-services and investment banking until when it went bankrupt in 2008. Logan Green is also the co-founder of Zimride. Logan Green graduated at university of California at Santa Barbara and has once worked as a sustainability coordinator at the University of California, Santa Barbara (UCSB) and a board member of Santa Barbara Metropolitan Transit District (Zimride 2008). Green had a high motivation in the transportation industry. Logan grew up within Southern California and frequently spent most of his time stuck in heavy traffic that always insinuated him. Logan noticed the rising demand for ridesharing program as at the same time annoyed by the empty cabs and people walking on foot (Zimride 2008). Out of his inspiration to change transportation system, Logan Greene began the Zimride in 2007, when he launched his first car-share program around Santa Barbra. Following the successful adoption and integration of the Zimride, a Business week program recognized Logan Green as Top 25 Entrepreneurs in business economics from the Santa Barbara region (Zimride 2008). Being a Lyft driver, Logan Green has had a dream of transforming the world transport system through 80% achievement of the Zimride. Conclusion and Recommendations fo r Crossing the Chasm Conclusively, following an increase in risks associated with venturing in new business innovations, it is increasing becoming uneasy for financiers from topmost venture capital companies to fund these new businesses without proof of future progression. An emergent innovation must show proof that the technology will get a market reputation (Warford 2004). After a proper analysis of Lyft tech venture using business model canvas and the SWOT assessment tools, Lyft venture has to do much to ensure diffusion of innovation of the emergent Zimride program. Target Customer Although the Zimride and the Lyft tech venture have targeted the most diverse and needy market that is the transport industry, members should remain cautious about the preference and abilities of the targeted consumers (Louise 2013). From an analytical view, peer-to-peer rideshare may involve the youthful population that is incapable of providing donations that are imperative for paying Lyft community drivers. Teenagers may enjoy the riding offered, and therefore, change of policies may be necessary. Compelling reason to buy The global traffic industry is ever growing as few individuals can afford personal cars even to date. Offering free rides to the needy travelers daily across the cities makes Zimride a unique business venture that may survive for quite some decades. The population of America is swelling with many medium class individuals seeking jobs in towns and cities, but unable to afford personal rides. To improve trust to the Zimride, certain payment standards should prevail to discourage joy riders. Competition Zimride has provided the best solution to passengers, who experience inconvenience from the costly pay cab drivers. Just as people have adopted and exhausted other technologies, the same technological innovation may undergo manipulation to design a different innovation, as Americans are still technologically suave (Zimride 2008). People may fear ridesharing with people they are unfamiliar with and this may provide a chance for new tech businesses to take over the transit system. Partners and allies The Zimride program has already started receiving external support and donors. The relationship with other independent companies is increasing. However, Zimride and other supportive programs may not have the capacity to continue influencing people to use their personal highly valued cars for the Zimride program. Zimride requires highly moral drivers who cannot ask for cash payments to take people for the peer-to-peer riding privileges. To ensure smooth progress, Lyft and Zimride program must strengthen its operational policies. References Akhilesh, K 2013, Emerging Dimensions of Technology Management, Springer, London. Dyson, R 2004, ‘Strategic development and SWOT analysis at the University of Warwick’, European Journal of Operational Research, vol. 152, no. 3, pp. 631–640. Louise, M 2013, ‘A knowledge exchange and dif fusion of innovation (KEDI) model for primary production’, British Food Journal, vol. 115, no. 4, pp. 614-631. Lyft: Providence: Warm, Fuzzy Rides Coming Your Way 2014. Web. Manzano, G, Ayala, J, Castresana, J, Parras, M 2012 ‘Factors Affecting the Growth of New Firms: A Multidisciplinary Perspective’, Journal of Management Studies, vol. 46, no. 4, pp.16-20. Osterwalder, A Pigneur, Y 2013, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, John Wiley Sons, London. Warford, M 2004, ‘Testing a Diffusion of Innovations in Education Model (DIEM)’, The Innovation Journal, vol.10, no.3, pp.1-41. Zimride: A carpool community 2008. Web.

Theories and Principles Unit 4 Dtlls Essays

Theories and Principles Unit 4 Dtlls Essays Theories and Principles Unit 4 Dtlls Essay Theories and Principles Unit 4 Dtlls Essay In psychology and education, learning is commonly defined as a process that brings together cognitive, behaviour and Humanists elements. This assignment shows the concept of the relevant theories and principles of learning and communication; select and critically analysed of how I plan to deliver these strategies in my own teaching; and reflect on the impact that these insights have had on my own practice and professional development. What is the definition of theory? To me theory is something which is explained to you, a system of ideas intended to explain something, one based on general overview. A definition of principles, to me is to be opinionated on how I feel towards chosen topic. Geoff Petty (2009) states that, `every teacher and every learner has a theory about learning. ’ To able to conclude my own theories and principles on planning and enabling learning I need to learn what is accepted to others. Research I understand there are many different theories relating to teaching and learning. Those that I have looked at are Behaviourist, Cognitive and Humanists elements. These are not new concepts. Although that some of these theorists are descended their work is still use into practices. Behaviourism is primarily associated with Pavlov (classical conditioning) in Russia; and with Thorndike, Watson and particularly Skinner in the United States (operant conditioning). In educational surroundings, behaviourism implies the dominance of the teacher, as in behaviour modification programmes. It can, however, be applied to an understanding of unintended learning. Classical conditioning in its simplest form is a type of conditioning associates by an external stimulus; in Pavlov original experiment this was a bell, with the arrival of a second stimulus which was the food, this resulted in a response to the bell which would have been achieved previously by the food. Frederic Skinner’s work was influenced by Pavlov’s experiment and the ideas of John Watson, father of behaviourism. His interest in stimulus-response of how humans reacted to various situations became fascinating. Skinner developed teaching machines, so students could learn, uncovering answers for an immediate â€Å"reward†. Humanistic, humanism and humanist are terms in psychology relating to an approach which studies the whole person and the uniqueness of each individual by emphasizing the study of the person overall. This behaviour clarifies the ability of learners to respond to the lesson. John Holt, How Children Fail (1964) states that â€Å"the school system could destroy the minds and emotions of young children. His blistering attack accused schools of inducing fear in pupils, and humiliating, ridiculing and devaluing them† This is a very generalised point of view due, to the fact that Holt is tarnishing all schools with the same reputation. However, it is important not to completely dismiss his views, as the point he makes about fear of failure is something we must be aware of in our teaching. In another humanistic approach which also fits within the humanistic spectrum is that proposed by Malcolm Knowles (1913-1977) his studies focus on adult education which was formed in 1946. Formal programs were for those sponsored by educational institutions, such as universities, high and trade schools in America. He implemented that adult education was pointed to the friendly and informal surroundings. This enhanced adult learners to take more responsibility for their destiny as they mature through the learning process. Cognitive learning theory is about how to learn rather than what to learn i. e. how to write a report, how to recall specific facts, how to use learning to solve problems or be creative. Cognitivism is â€Å"the psychology of learning which emphasizes on how we think and gain knowledge. Theorists are intrigued and want to understand how problem solving changes throughout childhood, how cultural differences affect the way we view our own achievements, language development. Theories such as Jerome Bruner (1915) and Lev Vygostsky (1896) expressed the view that `expository teaching’ deprived learners of the chance to think for them, however Vygostsky approach `Zone of proximal development’ focused on the concept that what a learner could do today with they could do alone tomorrow. The behaviourist approach can encourage me to understand what motivates my learners and to challenge them on what goals they wish to achieve through their learning. These techniques can influence and can allow me to shape and enhance my learners into behaving in an acceptable way through Skinner’s theory of `Positive or Negative Reinforcement’. As a research a bi product of this will develop my learner way of analysing. This encourages a comfortable learning environment for all learners. Negative reinforces are ones that increase the chance that a behaviour will occur when it is removed. Punishments are events that decrease the frequency of behaviour that it follows (Skinner, 2003) Take the learner in the classroom that ontinually talk s to his neighbour; it reinforces his behaviour to continue, but if the teacher punishes him by having him stand up in front of the whole class and apologies, he will be more likely to refrain on talking again. Skinner believes that behaviour could be altered by using positive and negative types of reinforcement. Remember negative reinforcement is not punishment. If I have not covered everything on t he original lesson plan, learning can however be measured making assessment and planning for next session easier. By constantly revisiting certain topics and using Question and Answers learners have an understanding on what they are learning and why. This would not be the case for all, based on behaviour modification there are also disadvantages to this approach. Repetitive learning may encourage some learners to remember information but it doesn’t necessary mean they have understood the concept. Some learners will not be confident to admit this and just produced the required answers without knowing how they got to the answers. How do we include rewards and why the reason for them? As a teacher I tried to implement these when suitable for all learners. If this is not done then the whole process will become confusing and motivation will be lost. This theory can tend to lead myself towards the `pedagogical approach to learning’. As covering that the Humanistic approach is relied for individuals to explore their own interest and curiosities this will assure them to grow into fully functioning, self-trusting, and independent people. All individuals are unique and have an inborn drive to achieve their maximum potential. This I can relate too with the learners that I teach, once they have discovered their own personality this will generally relate to their chosen career options this will give learners to have free will in the learning experience and can effect on the change of their knowledge. I use the Humanistic approach to learning within my classroom as practical is a massive contribute to my teaching. Carl Rogers, in freedom to learn (1969) states that self-directed learning delivers the considerable educational advantages of independent learning. Advantages which I find to this are that by meeting learners needs, each learner will feel valued and respected. This will help build up a level of trust between the learner and teacher resulting to excellent communication. When planning and delivering lessons, I include various activities to allow this to happen. At the end of each lesson I find that group discussions give the learners freedom to induce new ideas and to listen to their peers opinions. This gives them the tools to feel empowered and have control over how they learn. This sounds like a perfect andragogical approach but could have some disadvantages. We know that Bruner’s cognitivists approach to learning is basis on emphasizing active restructuring of knowledge through own experience of life. With this theory the learner draws on his/her own past experience and acknowledges new facts, relationships and truths. Students interact with the world by exploring; asking questions and interpretation what is relevant to the subject. I. e. when tackling new ideas the learner relies on the teacher to give them the correct answer, assuming the teacher is in their comfort zone. To allow learners to achieve this transformation is by working in groups which encourages them to socially interact with one another which will then lead to process of learning, As a result this method students may be more likely to remember the concept and knowledge discovered on their own. Another strategy often used in my classroom involves embedding questions, which allows the learners to find out the answers to the problem before setting their task. This may again relate to their personal experience. Often organising school trips (exhibition, real life theatre) can allow the learners to interact with real life situations. I allow for discussion/debates around specific questions relating to that topic that I have structured to initiate points that are relevant to their learning. These theories have made me think differently to my own practise in the way I plan my lessons, which methods of delivery I use as well as how I assess what types of learning has taken place. I teach in a secondary school environment, where the learners go thought a transition from KS3, KS4 KS5. The course is practical, but there are some elements of theoretical methods which gives learners the chance to demonstrate skills in a performance environment. I agree that planning for lesson is a strong area for me and my learners. As a result, I will always construct the delivery of my own teaching including the three learning domains. I found that the Bruner strategy had the most impact on my teaching from both a practical and professional point of view. This has enabled me to encourage my learner’s involvement by utilising these methods. It has now become a natural part of my lessons, which involves incorporating QA as well as discussions to assess that learning has taken place in the Affective domain. My confidence has developed as a result, as well as my learner’s needs and communication is now at an all time high in the classroom. These areas are now a massive part as to how I deliver a lesson, as well as ensuring that communication flows both ways. After conducting research into the theories of learning, I have realised there are some improvements that need be made. One of these involves giving my learners more freedom and responsibility with the answers, rather than prompting them. I believe this simple change can breed confidence and progress for both me and the learners. Bibliography Skinner, B. F (Reprint 2003). The Technology of Teaching. Cambridge, MA: B. F. Skinner Foundation Petty, G (Reprint 2009). A Practice Guide Teaching Today. N. Thornes Forth Edition Holt, J C 1923- 1985 (revised edition) Classics in child development Knowles, M. and Swanson R. A, The Adult Learner: The definitive classic in adult education and human resources Harkin, J. , Turner, G. and Dawn, T. (2001). Teaching Young Adults. London, Routledge. Rogers. C and J. H Freiberg (Third Edition) Freedom to learn

Why does Stonehenge continue to capture the imagination Essay

Why does Stonehenge continue to capture the imagination - Essay Example The construction on Stonehenge began about 5,000 years ago and was completed about 4,000 years ago. The huge and colossal scale and strange aim of Stonehenge draw the attention of eight hundred thousand visitors every year, and many people visit this monument during summers to view the sunrise at this mystical and ancient site (UNESCO, 2012). The Stonehenge is undoubtedly a spectacular sun rise and sun set view and is obviously seen as a site of worship for the ancient people of Europe. History says nothing about the religion of Stonehenge people but the site became a place for worship and pilgrimage for Neo pagans who recognized themselves as Celtic paganism or Druids. The site is also popular with the people of New Age who say that the site has some powerful energy associated with it. Not only the construction but the location and site of Stonehenge also capture the attention of thousands of people visiting it each year (Stonehenge, 2012). Even today, the construction of Stonehenge is said to be an inspiring achievement of the engineers, requiring time and commitment, and also a huge amount of manual labor. First, there was a huge bank and ditch known as ‘henge’ dug into the surface of Earth around 5,000 years ago. The ditch as made by tools made up of wood or antlers of red deer. The fundamental chalk was united by picks and scooped with shoulder blades of the cattle. Subsequently, it was put into baskets and then moved away (Stonehenge, 2012). In 2000 BC, the very first stone circle (the inner circle) made up of tiny bluestones, was set up, but was discarded even before its completion. The stones which were used for the first circle are thought to be taken from Prescelly Mountains, which are situated almost 240 miles away from the Stonehenge, in the southwestern side of Wales. These bluestones have a weight of about four tons per stone and almost eighty stones are used. Considering the distance and the transportation mood of that time, it was a lot of distance to cover (Heritage). Still today, nobody has been able to give an accurate answer of who built the Stonehenge. It is still a mystery to be solved which makes this place even more eye catching and astonishing. The construction of the monument has been linked to several ancient populations, but the most lasting and appealing ascription has been given to the Druids as described earlier. This wrong conception was brought in by John Aubrey around three centuries ago. Some Roman writers, including Julius Caesar link this construction to Celtic priesthood who grew at the time of their initial conquest in about 55BC. But, the stones were already standing there for 2,000 years by this time, and most probably were in a devastated condition. Furthermore, the Druids were worshippers of forest temples and not stone structures (Stonehenge, 2012). King Arthur’s legends give a reconciliation of Stonehenge construction. It was narrated by Geoffrey, the famous writer of twelft h century, in his book â€Å"History of the Kings of Britain† that the stones were brought in by Merlin from Ireland to Salisbury Plain. During the 5th Century, there was an annihilation of three hundred British noblemen by Hengest (deceitful Saxon leader). According to Geoffrey, king Aurelius Ambrosius wished to make a fitting memorial for the slain men. Merlin came up with a journey to Ireland for the aim of relocating the huge ring stone circle to England. Now Geoffrey says that these stones were brought by giants from Africa as they were so enormous to be a work of human beings. These stones were then situated on â€Å"Mount Killaraus† and were then used as a place for doing rituals and for the purpose of healing. The

Write an academic report that is clear,concise & cohesive on the topic Essay

Write an academic report that is clear,concise & cohesive on the topic of THE IMPORTANCE OF LANGUAGE - Essay Example In most instances, language is defined as verbal behavior, including body movements and gestures (Campbell & Green, 2006). Language is an integral constituent of the human activity playing a central part in the experiences and events of daily life of humans. This essay explains the meaning of language, importance of language in communication, the importance of language in civilization and the importance of language to culture. Oral language is a skill acquired naturally by small children. However, early childhood development cannot be overstressed, but it is a platform, which enables children to read and write. Assigning a meaning to sentences and words involves interpretation, which is mainly influenced by an individual’s attitudes, topic knowledge and experiences. Therefore, during communication individuals arrive at different meanings during a conversation. The principal means of communication in any society is spoken language although written communication also plays a vital role (Fellowes & Oakley, 2010).Language can be expressed orally through a generation of speech, which facilitates speech through an employment of signs systematically. It is a complex physical process, which involves the use of the vocal tract in controlling and shaping moving air in various ways in order to produce sounds. A speech comprises of fluency, voice and articulation. Language is extremely an important way used by human beings to interact. Language is used to express the needs of individuals and ask others questions. Language is modified in every situation, for instance, the tone used to address children at home is different from the tone used in business meetings. In order to communicate effectively, individuals send a message comprising actions, words and gestures. Therefore, communication is two-way since the recipient is as important as the sender is (Gee & Hayes, 2011). Through language,

The assignment it is a marketing subject and it a research Paper

The assignment it is a marketing subject and it a - Research Paper Example This research study holds importance since promotion is a common tool utilized by all real world companies. Promotion strategy is also a kind of competency which can be acquired by a firm. The importance of this study lies in analyzing wide arrays of theoretical frameworks related to promotion. Research objectives have been stated below- According to Easwaran, marketing can be defined as an approach that enables direct flow of services or products from manufacturers to end customers. It helps to satisfy customer requirements, involved in exchange process. There are wide set of activities included within the approach of marketing. Marketing mix comprises of four basic elements – product, price, place and promotion. Additional elements in marketing mix are physical evidence, process and people. Hence promotion is one of the significant elements of marketing mix. Any service or product always needs the support of effective promotion scheme. Planning is required before promoting brand through advertisement campaigns, leaflet distribution, etc. There are other decisions which are focused on along with planning promotional activities like determining objectives, selecting target group, outlining promotion budget, distribution, new product launch, etc. Promotion is a medium of spreading awareness about a brandâ€⠄¢s offerings. There are three major purpose of promotion – presenting information to target customers, differentiating a product and increasing market demand. Promotional plan is solely responsible for wide array of outcomes such as brand equity building, increase in sales, positioning, and acceptance of new product, corporate image development and competitive retaliations (Easwaran 112). As per Arens, promotion can be stated as a variable to communicate brand message to target audience and eventually change their behavior or attitude. Market share and sales percentage can only be increased when appropriate promotional strategy

Urinary Incontinence and Social Isolation

Urinary Incontinence and Social Isolation Beverly Phelps Abstract Urinary incontinence is loss of bladder control, that one in every 25 million Americans deal with on a daily basis, and it can mean anything from a slight leak to complete inability to maintain control. (Chris Lliades, 2009) Discuss the social concerns associated with incontinence. What nursing interventions would be appropriate to assist a patient who is experiencing social isolation as a result of incontinence? Include community resources, as appropriate. Many women, at one stage of life or another, experience that annoying leakage of urine when their bladder is too full, and/or when laughing, running, jumping, or sneezing. For some it occurs after childbirth when all of those muscles down in the pelvic region are stretched out and recovering. For others, it occurs later in life with the change of hormones and loss of estrogen. There are three most common types of incontinence. Stress incontinence occurs when you put stress or pressure on your bladder with coughing, sneezing, or running. Urge incontinence happens when you have the immediate urge to urinate and can’t seem to hold it. Mixed is a combination of both. Urine is specifically kept in the bladder until you are ready to use the bathroom, however if the detrusor muscle and urethra aren’t behaving like they should, you leak. Improved My Health Changed My Life Saved My Life Research â€Å"suggests that 30 to 40 percent of women 60 years and older deal with incontin ence.† Risk factors include: pregnancy, multiple births, menopause, obesity, diabetes, certain autoimmune conditions, prolapse, abdominal surgery, diuretics, anxiety, and nerve damage to the mid-low back, bladder infections, overactive bladder, inability to urinate regularly when needed, and stimulants such as coffee/soda/chocolate. Evaluation by your health care provider, or a specialist called an Urogynecologic, often involves a full intake surrounding the situations in which you are incontinent, your history, medications, and pregnancy history. A vaginal physical exam is important to assess for proper anatomy and then testing may be needed such as a hormone testing, urinalysis (to look for infection), a bladder stress test, an ultrasound of your kidneys/bladder/ureters, or cystoscopy (a scope inside your bladder). Treatment depends on what they find. It may be something like pelvic floor physical therapy where you learn how to do a proper Kegel exercise and recruit all of y our muscles, not just the strong ones. It may require bladder retraining, hormone evaluation, weight loss coaching, or surgery in some cases (Jones, 2011) Psycho-Social Issues of Adult Incontinence Incontinence is not a disease but symptom of an underlying problems. Urinary incontinence is viewed as a hidden condition that is secreted by many and often feared due to loss of independence and quality of life. Often underreported Incontinence is associated with a social stigma. The stigma tends to be negative rather than positive. Many individuals are embarrassed to talk about the problem In North America incontinence is the major reason for nursing home placement. -Approximately 45-70% of residents in nursing home have incontinence. Urinary incontinence affects 15-30% in the community setting and affects up to 50% in long-term care. Only 25% of the population will discuss this problem with a provider. 60% of this individuals will avoid physical activity One study cited 2-64% had sexual dysfunction, and 28% will not seek treatment (Sue Reif, 2012) Easing the Emotional Effects of Urinary Incontinence Loss of bladder control can leave an individual constantly worried about embarrassing accidents. Managing urinary incontinence symptoms can help boost your confidence. (3) Urinary incontinence can have a major impact on your personal, social, and professional lives, especially when a loss of bladder control results in an embarrassing accident. â€Å"There can be significant social issues with urinary incontinence,† says Roger Dmochowski, MD, professor of urology at Vanderbilt University in Nashville, Tenn. â€Å"There’s fear of embarrassment and hygiene issues, and there can be withdrawal from normal social behavior. Some people can’t work because of this disruption. â€Å"Urinary incontinence emotional effects Doctors point out that the emotional effects of urinary incontinence can be as significant and far-reaching as those of any chronic condition. â€Å"Urinary incontinence has been shown to have a severe impact on quality of life, similar to other chronic diseases, such as Alzheimers disease, stroke, and emphysema,† says Leslie Rickey, MD, an urologist at the University of Maryland Medical Center in Baltimore. However, there are ways to manage urinary incontinence and boost confidence so that you can enjoy social activities again without worrying about embarrassing accidents. Urinary Incontinence: The Emotional Effects Worrying about loss of bladder control and embarrassing accidents causes many people with urinary incontinence to stop participating in everyday activities. â€Å"Many individuals, especially older people with urge incontinence, stop exercising or going out with friends and stay at home,† says Dr. Rickey. â€Å"Younger women may stop jogging, and women may stop gardening because squatting can be a problem. People stop traveling and swimming, and even start avoiding intercourse. â€Å"For many people with incontinence, engaging in certain activities involves a couple of obstacles. First, it’s a lo gistical challenge to manage the symptoms of urinary incontinence when you’re on the go, away from bathrooms, or doing an activity that puts pressure on your bladder. â€Å"Say it’s an older person who relies on a bus or a van and has no other way to get places,† says Rickey. For these people, not being able to get off the bus and to a bathroom can be a problem. Then there are the emotional concerns. The loss of bladder control can cause stress, anxiety, and embarrassment. (Sue Reif, 2012) Ways to Boost Confidence You can boost confidence about your condition by finding effective ways to manage the symptoms. â€Å"Techniques like timed voiding, not drinking too much fluid at once, doing pelvic floor muscle contractions — these can all help,† says Rickey. â€Å"You can also carry around a change of clothes and wear light pads. â€Å"Getting symptoms under control can help you carry on with your life with confidence. â€Å"Some individuals may have dramatic improvements and can re-embark on many activities,† says Dr. Dmochowski. These tips can help you manage the fears and anxieties of urinary incontinence: Don’t accept incontinence as inevitable. Many people think that urinary incontinence is a normal part of aging or childbearing, so they dont bother getting treatment for it. However, even though urinary incontinence is common, it is not normal, says Rickey. Don’t view your urinary incontinence as unchangeable. â€Å"There’s almost an acceptance of the condition, a fatal resignation,† says Dmochowski. â€Å"Instead of acceptance, consider aggressive management flip the negativity and create a positive-looking approach.† Changing your way of thinking will do even more than boost confidence, says Dmochowski. It will also help you better manage your urinary incontinence symptoms. Talk openly about your urinary incontinence with your doctor. Some people may simply feel too embarrassed about their loss of bladder control to discuss it with their doctor. It might be because they incorrectly believe that it can’t be treated. â€Å"People think that nothing can be done, or it can only be treated with intensive surgery,† says Rickey. â€Å"I reassure people that there are treatments.† It’s important to talk about your symptoms, especially with your health care provider. Don’t give up. Managing the loss of bladder control and learning how to handle embarrassing accidents is an ongoing proc ess. Urinary incontinence is a chronic condition not something that is cured after a few days of medication but there are many options available to you. â€Å"If one thing doesn’t work, keep trying different approaches,† advises Dmochowski. â€Å"We are continually finding new treatments, new types of drugs. 1.†Seek support. Talk about your urinary incontinence with your family and friends both to get support and to know you are not alone. Since an estimated 30 percent of women report an incidence of urine leakage at some point, it’s likely that someone you know has also experienced the problem, says Rickey. â€Å"It may not be what you talk about at the dinner table with the kids, but you must feel comfortable talking about it. 2.†Get the facts. â€Å"Go online and look up how common it is,† says Rickey. 3. â€Å"Do a little research.† Sites such as the American Urogynecologic Society’s Mypelvichealth.org are reliable sources of information. â€Å"You can gain confidence and get motivation to seek out help,† says Rickey. 4. â€Å"Don’t be embarrassed. â€Å"View your urinary incontinence as what it is, a chronic medical condition.† â€Å"It’s not something to be embarrassed about, any more than someone who has high blood pressure would be embarrassed,† Rickey says. No longer a taboo topic, urinary incontinence can and should be discussed openly, at least with your doctor, so that you can find the medical treatments that will help you better manage the condition and its emotional effects. (Lee, 2010) Bibliography Chris Lliades, M. (2009, August 31). Urinary Incontinence Resources. Retrieved from everyday health: http://www.everydayhealth.com/urinary-incontinence/incontinence-resources.aspx Jones, D. C. (2011, June 03). Experiencing Incontinence? Retrieved from Empow Her: http://www.empowher.com/urinary-incontinence/content/experiencing-incontinence Lee, K. (2010, August 03). Easing the Emotional Effects of Urinary Incontinence. Retrieved from http://www.everydayhealth.com/health-report/urinary-incontinence/emotional-effects-of-urinary-incontinence.aspx Sue Reif, M. C. (2012). Psycho-Social Issues of Adult Incontinence. Retrieved from Center for Connected Care: http://my.clevelandclinic.org/ccf/media/files/Digestive_Disease/woc-spring-symposium-2013/psycho-social-issues-related-to-incontinence.pdf

Violence and Sport :: essays research papers

Violence and Sports The lone man to be charged with a felony in the incident was Bryant Jackson. He was the man Oakland County Police (OCPD) say threw a chair into the crowd during the fight. He was charged with felonious batter, according to the OCPD and various wire reports. No, this is not just some random fight that occurred, this was an arrest at a recent National Basketball Association game between the Detroit Pistons and the Indiana Pacers. This violence is something that is starting to occur more and more. It seems to be a common theme, and one that does not even obtain a double-take, sports and violence the two seem to go hand-in-hand. Professional athletes such as Latrell Sprewell, Todd Bertuzzi, and Ron Artest have made common names for themselves with the violence they have endured in their respective sports. Some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport with many calling for its abolition. Other sports, such as wrestling and the martial arts, also involve one-on-one unarmed combat. These forms of "violence" are within the rules of the sport and the possibility of injury is well known by participants. Then there is a range of contact sports, particularly the football codes, where there is punishing body contact within the rules but also the scope for borderline or unintentional "violence" such as late tackles, high tackles and tackles on players without the ball. These tactics can be, and are also, used intentionally. However, the use of video replays over recent years has made these tactics more risky for the perpetrators, especially in professional sports where suspension can lead to a significant loss of income. As we enter the year the beginning stages of 2005, one has to wonder if this violence is going to continue or if the leagues, sports and the people themselves will start to gain some kind of control and realize this is sprot and such violence cannot continue. The fans are even getting themselves invovled. One factor in the increase in violence among fans is an emotional disconnection from their own lives. They have difficulty empathizing with others' pain. Some of this is caused by watching violence on television and computer screens. If you watch the reaction of the first base umpire and the second baseman of the Chicago White Sox in the incident you mentioned, you can see that they watch the violent event and don't get involved. Violence and Sport :: essays research papers Violence and Sports The lone man to be charged with a felony in the incident was Bryant Jackson. He was the man Oakland County Police (OCPD) say threw a chair into the crowd during the fight. He was charged with felonious batter, according to the OCPD and various wire reports. No, this is not just some random fight that occurred, this was an arrest at a recent National Basketball Association game between the Detroit Pistons and the Indiana Pacers. This violence is something that is starting to occur more and more. It seems to be a common theme, and one that does not even obtain a double-take, sports and violence the two seem to go hand-in-hand. Professional athletes such as Latrell Sprewell, Todd Bertuzzi, and Ron Artest have made common names for themselves with the violence they have endured in their respective sports. Some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport with many calling for its abolition. Other sports, such as wrestling and the martial arts, also involve one-on-one unarmed combat. These forms of "violence" are within the rules of the sport and the possibility of injury is well known by participants. Then there is a range of contact sports, particularly the football codes, where there is punishing body contact within the rules but also the scope for borderline or unintentional "violence" such as late tackles, high tackles and tackles on players without the ball. These tactics can be, and are also, used intentionally. However, the use of video replays over recent years has made these tactics more risky for the perpetrators, especially in professional sports where suspension can lead to a significant loss of income. As we enter the year the beginning stages of 2005, one has to wonder if this violence is going to continue or if the leagues, sports and the people themselves will start to gain some kind of control and realize this is sprot and such violence cannot continue. The fans are even getting themselves invovled. One factor in the increase in violence among fans is an emotional disconnection from their own lives. They have difficulty empathizing with others' pain. Some of this is caused by watching violence on television and computer screens. If you watch the reaction of the first base umpire and the second baseman of the Chicago White Sox in the incident you mentioned, you can see that they watch the violent event and don't get involved.

Human Resources in Riordan Manufacturing Essay

When people think of the responsibilities of a human resources department, they may say they are responsible for the hiring and firing of employees. The truth of the matter is that a human resources management is responsible for much more than just hiring and firing. The human resources management is responsible for hiring qualified people, training employees to do their jobs according to company policies, motivate their employees and be able to support productive employees. Riordan Manufacturing has a good human resources department, which maintains an innovative and team-oriented work environment. Riordan Manufacturing mainly recruits employees outside the company via entry –level positions. There is also an internal job posting for employees to take advantage of new job opportunities. The method Riordan Manufacturing uses to recruit qualified employees is through online advertisements via Monstor.com, local newspapers, employee referrals, temp agencies, and job conferences. The plant in China uses contract workers for engineering, and IT positions. Riordan Manufacturing seeks qualified people for jobs, but the company does not conduct reference test as well as drug testing of potential employees. When concerning training and development, Riordan Manufacturing has a mandatory training program for employees within their 90 days of hire. New employees have to attend orientation on their first day on the job. For production and shipping and quality employees, they have to go through Six Sigma training. New supervisors are required to go through training workshops within 12 months of becoming a supervisor. Such workshops include interviewing guidelines, preventing EEO claims as well as workplace sexual harassment, and finally performance reviews. Riordan Manufacturing also has incentive programs for outstanding employees. There are three types of programs Riordan Manufacturing use to recognize outstanding employees. 1. Outstanding Employee Award 2. Employee Suggestion Program 3. Seniority Awards Riordan Manufacturing HR system Riordan Manufacturing implemented it’s HRIS (Human Resource Information Systems) in 1992. This system manages employee information such as the following: 1. Personal information 2. Pay rate 3. Personal exemptions for tax purposes 4. Hire dates 5. Seniority date 6. Organizational information 7. Vacation hours If an employee has to make any changes to his or her information, he or she has to submit it in writing on a special form. That information is entered later by a payroll clerk. The training and development specialist kept track of training and development records via Excel worksheets. In order for recruiters to maintain applicant’s information, all resumes are filed in a central storage area and are track via an Excel spreadsheet. Riordan Manufacturing employs a third party provider to keep track of workers’ compensation. Individual managers keep track of employee’s files and are also responsible for tacking FMLA absences as well as requests for accommodation. A compensation manager keeps results of job analyses, salary surveys and individual compensation decisions via Excel spreadsheet. Complaints, grievances, harassment complaints, as well as ethical issues are managed and tracked by employee relations specialists. HR Needed Systems Riordan Manufacturing’s current HRIS needs an up-to-date face lift. Instead of having different individuals managing employee’s vital information, Riordan Manufacturing needs to invest in human resources software. Implementing the software would increase the efficiency of their current HRIS. It would ease the burden of keeping track of all the employees’ information. References University of Phoenix (2012). Riordan Manufacturing Virtual Organization. Retrieved from BSA/500 – Business Systems II course website.

Women in Rome essays

Women in Rome essays Most women in ancient Rome were viewed as property of the men who they lived with. Basically they were handed from their father to their new husband at the time of their marriage and surrendered any property they owned, or dowry they were given, to their husband (Document 1). There were however two types of marriage in ancient Rome, manus and sine manus. Under the first type, manus, the woman and all of her property and possessions were placed under the control of her husband and he could do with them how he pleased. Under the second type, sine manus, the woman remained under the control of her oldest male relative, usually her father or brother. This type of marriage gave women a lot more freedom because they could carry out their own cash transactions, own their own property, and accept inheritance money (Document 1). Apart from the two different forms of marriage that was allowed, marriages in ancient Rome were very similar to those of the ancient Greeks. Girls married young, usually in their early teens, and many marriages were arranged by the family, usually the male head of the household. The woman was given very little say in who or when she married, but she was allowed to turn down the offer if the man was of bad character (Document 1). A man could divorce his chosen wife for any reason that he wished, though if the reason was other than adultery then the man was made to give up one half of his property to his wife (Document 1). Some reasons that men divorced their wives were: Gaius Sulpicius Gallus: He divorced his wife because he caught outdoors with her head uncovered. Another, Quintus Antisius Vetus, divorced his wife, because he had seen her in public having a private conversation with a common freedwoman. A third, Publius Sempornisus Sohus, divorced his wife, because she had g one to the games without his knowledge. (Document 2) If a man found his wife guilty of adulte...

Free Essays on Their Eyes Were Watching God

One German poet metaphorically described love, â€Å"Love is a flower of life†. Can love be the most beautiful aspect in one’s life? Can anyone live a life without love? No one can actually give a lucid answer to this question since everyone gives a different value to love. However, at least, it is true that love is the most valuable sense that humans have as we can see the history of mankind began from Adam and Eve’s love. In that sense, a life without love, perhaps, would be valueless. Zora Neale Hurston stresses this necessity of love in a life as she looks back upon Janie’s life in the novel, â€Å"Their Eyes Were Watching God†. Taking this subject one step further, Hurston also throws out a question; â€Å"What would marriage be like without love?† Hurston provides an answer directly in Janie’s daydream, which is, ‘bees can not live without flowers’. In â€Å"Their Eyes Were Watching God†, Janie, a main character, goes through her life with three different husbands. Her first husband, Logan Killicks, is a man who, with his wealth, provides her food, shelter, and etc. The second husband, Joe Starks, is a man who does not only have wealth but also has great aspirations in his life. With these two perfect-seeming husbands, Janie, ironically, spends most of her married life with repentance and tears. It was not because Janie is not satisfied with their wealth but because these marriages do not contain love. Consequently, as Janie redefines the concept of marriage during her unpleasant married life with these two husbands, she starts to see marriage from a different point of view; â€Å"A marriage needs love†. With this new point of view toward marriage, she meets a man, Tea Cake and falls in love. Surely, her third marriage with Tea Cake is full of flowers since it contains love. â€Å" ’Tain’t Logan Killicks Ah wants you to have, baby, it’s protection. Ah ain’t gittin’ ole, honey. Ah’m done ole.†... Free Essays on Their Eyes Were Watching God Free Essays on Their Eyes Were Watching God In Zora Neale Hurston’s novel, Their Eyes Were Watching God, Janie is a young girl with dreams who matures into a woman as she lives through three different marriages. Her first marriage is arranged to Logan by her grandmother, who thinks more practically than her. However, she does not love Logan and runs off with Jody. This marriage also turns stale and after Logan’s death she marries once more to Tea Cake which eventually ends with his own tragic death. These three marriages are quite similar in ways, yet Janie gains different experiences from each in her long journey to find herself. Throughout her life, Janie struggles to live life on her own terms as she goes through three periods of her life that are similar, yet definitely vary as Janie ages. The three steps of Janie’s life, which are characterized by each of her three husbands, are very similar in the distinction of Janie’s characteristics and the difficulties in each marriage. Janie wishes for true love and is not content with Logan, her chosen husband. When she visits Nanny, she says, â€Å"Ah wants things sweet wid mah marriage lak when you sit under a pear tree and think.†(23) Throughout her life, Janie wants a real, true, unconditional love. In each marriage, she faced certain uphill battles. For example, as Janie is asked to make a speech at the committee meeting, Jody says, â€Å"Thank yuh fuh yo’ compliments, but mah wife don’t know nothin’ ‘bout no speech-makin’. Ah never married her for nothin’ lak dat. She’s uh woman and her place is in de home.†(40) This shows the sort of space she was limited to in her relationships and she faced one form or another of it throughout her marria ges. In addition, as Tea Cake spoke about beating Janie to Sop-de-Bottom, he said, â€Å"Ah beat her tuh show dem Turners who is boss.†(141) Tea Cake even whips Janie to express his possession of her to Ms. Turner’s brother. Even though Tea Cake just whi... Free Essays on Their Eyes Were Watching God Stages of a Hero Every morning you wake up, early. Think of the reason why, it’s because you have to get to work or you have to get to school. You have to leave your nice warm house, for a cold car so frozen that it won’t even start, the community coffee maker hell that has a life of its own and don’t even get me started on the boss. After a long hard day at work or school you return to your nice, comforting house, only to find that Mr. Tinkles decided to pop a squat in the middle of your white carpet. But finally, after cleaning up the present donated by the lovely Mr. Tinkles, you can relax. But your day has not been a complete waste, you have obtained knowledge that will someday help change the world; and you thought that work was just some evil invention meant to torture you... shame. We all go through these stages of a hero everyday, but does that necessarily make each one of us a hero? In Their Eyes Were Watching God, by Zora Neal Hursten, the main character, Janie, goes through stages of life that follow those of a traditional hero. She has a call to adventure, a journey, and then returns to a familiar place. Other heroes like Odysseus and even Superman follow these stages in there adventures. Much like Odysseus is called away from his homeland to war, Janie is call to begin her journey into womanhood. She receives numerous calls to adventure, the first of which occurs while she lays under the pear tree. Janie has a sexual awakening while she watches the bees pollinating the flowering buds. She believes that the bees and the tree have a marriage of sorts, and thinks to herself, â€Å"So this is marriage!† and she is â€Å"summoned to behold a revelation† (11). Her revelation is that she wants to have what that pear tree is experiencing. She wants to get married and become a woman. She is young, only sixteen and has â€Å"glossy leaves and bursting buds† (11), and she wants to be married. She marries Logan, w... Free Essays on Their Eyes Were Watching God One German poet metaphorically described love, â€Å"Love is a flower of life†. Can love be the most beautiful aspect in one’s life? Can anyone live a life without love? No one can actually give a lucid answer to this question since everyone gives a different value to love. However, at least, it is true that love is the most valuable sense that humans have as we can see the history of mankind began from Adam and Eve’s love. In that sense, a life without love, perhaps, would be valueless. Zora Neale Hurston stresses this necessity of love in a life as she looks back upon Janie’s life in the novel, â€Å"Their Eyes Were Watching God†. Taking this subject one step further, Hurston also throws out a question; â€Å"What would marriage be like without love?† Hurston provides an answer directly in Janie’s daydream, which is, ‘bees can not live without flowers’. In â€Å"Their Eyes Were Watching God†, Janie, a main character, goes through her life with three different husbands. Her first husband, Logan Killicks, is a man who, with his wealth, provides her food, shelter, and etc. The second husband, Joe Starks, is a man who does not only have wealth but also has great aspirations in his life. With these two perfect-seeming husbands, Janie, ironically, spends most of her married life with repentance and tears. It was not because Janie is not satisfied with their wealth but because these marriages do not contain love. Consequently, as Janie redefines the concept of marriage during her unpleasant married life with these two husbands, she starts to see marriage from a different point of view; â€Å"A marriage needs love†. With this new point of view toward marriage, she meets a man, Tea Cake and falls in love. Surely, her third marriage with Tea Cake is full of flowers since it contains love. â€Å" ’Tain’t Logan Killicks Ah wants you to have, baby, it’s protection. Ah ain’t gittin’ ole, honey. Ah’m done ole.†...

Psychological reaserch methods Essay Example | Topics and Well Written Essays - 750 words

Psychological reaserch methods - Essay Example For the purposes of this study, and determining the effect of attention on these elements, perception is defined as that which makes visual information available, and cognition is the uses of that visual information. This is significant in this study because of the questions related to when does perception cease and cognitive processing begin. Subjects were recruited from the New York City public school system, and all were tested with standardized methods to obtain an experimental group which demonstrated moderate reading disability. This was determined by using a selection criterion of scoring between 0.5 SD and 1.0 SD below national mean scores; one parameter of the study was to focus on mild-to-moderate reading disability (rather than severe) given the authors' perception that this group has been neglected in the area of therapeutic efficacy. Informed consent was obtained from both the parents and the children, and was approved by an independent review board. The methodology was to use a battery of standardized attention tests to determine the level of reading disability and, once the parameters had been set, to divide the qualified population into two groups; control and test subject. The control group received no therapy between the initial and final rounds of testing, and the experimental group received 12 one-hour weekly sessions of computer-based reading comprehension therapy. At the end of the 12 week study period, both groups were re-tested and the results compared. The analysis of the study was thorough, and utilized relevant literature and previous studies to provide scope and comment. While the authors recognize the need for further study in various areas, the results indicated that attention skills are measurable, attention therapy improves attention, and that the experimental group outscored the control group. The only additional elements that I might add to this research would be to expand it beyond its limited scope to include the evaluation of other attention deficit factors. The limitations to this study included a relatively small sample size, using an experimental methodology in a first-step study, and the inherent uncertainty related to attention studies generally. I think the researchers were thorough and appropriate, in their methodology, ethical in their application, correct in their analysis, and validated their hypothesis. The study itself was presented logically, clearly, and comports with the standard research reporting regimen of practitioners at this level. References Solan, H.A., Shelley-Tremblay, J., Ficarra, A., Silverman, M., & Larson, S. (2003).Effect of attention therapy on reading comprehen

Technical communication Essay Example | Topics and Well Written Essays - 500 words

Technical communication - Essay Example Operands are values used in the creation of a formula. Operants are commands that guide Excel on what actions to perform on operands. Addition, subtraction, division, and multiplication are examples of operants. Below are guidelines on how to write formulas that can ease working with a Microsoft Excel workbook (Taylor 17). There are also guidelines on how to change to manual calculation in the workbook. The complexity or simplicity of a formula depends on the needs of a user. It is advisable to insert a function when creating complex but fairly common formulas. This way, users do not have to create the entire formula (Taylor 18). Below are the steps followed in creating a formula used for linking information contained in a single Microsoft Excel worksheet. Writing formulas that include information that are in different worksheets is more complicating that writing a formula that involves information on the same worksheet. Microsoft Excel allows the linkage of information in different cells in the same or different worksheets contained in the same workbook. Five symbols help make formulas that link information from in worksheets (Taylor 19). The table below summarizes these five symbols, their names and use within formulas. b) Worksheets that have space between their names have apostrophes before and after the names of the worksheet so that their formula would appear in the format: =name of function(‘name of worksheet’!cell