Marketing project Coursework Example | Topics and Well Written Essays - 1000 words

Marketing project - Coursework ExampleLipton tea was founded by the late nineteenth century. The founder of Lipton tea was Sir Thomas Lipton. He resided in Glasgow, Scotland. His organization made its mark gradually crosswise Britain and then throughout the world. Lipton Tea came under the acquisition of the Unilever organization after a lot of legal proceeding in the year 1972. Unilever is the main source that brought the Lipton business at a global level (Lipton Unilever Global, 2010). in that respect was a strong forecast in the year 2005 that the tea sedulousness will be festering at a rapid rate in the coming years and analysis shows that the tea industry has been growing at a fast rate with still opportunities available for further growth with innovations and changing foodstuff trends occurring.Lipton Ice Tea has to be rejuvenated in the markets of United Kingdom with a new calculate and ad so that it can attract a lot of customers. There is a high market of tea lovers i n the United Kingdom and it is because of two major factors. The first one is the need for consumers and second the health benefits provided by tea.The main enemy present for Lipton Ice Tea is the Nestle Refreshment Company. They submit their product line of Nestle Ice tea in different flavors and it is a tough competitor for Lipton Ice Tea. The Nestle Refreshment Company also has agreements with Soda Company like Lipton- Unilever.The budgeting is allocated according to the promotional tools being used in the advert plan of Lipton Ice Tea. The most successful and trustworthy methods of advertising are TV Ads, print ads, billboards, flyers and others. The advertising methods used have to be applied at the undeniable level and therefore the advertising distribution would be as follows.While evaluating the advertising budget tryst for Lipton Tea, the projections of the organization should be carefully reviewed. The profiles of the target market should be reviewed and then the budg et should be find out